It's easy for us to preach about the benefits of staging; the 8 years of successful statistics, the testimonials of happy clients and the many before and after photos of homes staged and sold, but sometimes there comes along a fantastic example of a house transformed by good merchandising and marketing. This home is in California and is a fantastic study in what a difference good video and staging can make in showing off a residence in its best light- especially a luxury home. (note: this home was not staged by us but compliments go to whomever did the work because it is stunning!)
Before Photos:
AFTER:
 |
| Look at those floors! I wouldn't have noticed them before. |
BEFORE:
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| The not so lucky bamboo needs to go. |
AFTER:
BEFORE:
 |
| Random dining chairs hanging around is such a waste of space. |
AFTER:
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| So gorgeous! Color is making a big splash in staging this year. |
BEFORE:
 |
| Yawn... |
AFTER:
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| Chic and ready to work! |
You can view the full video of the earlier listing photos
HERE
You can view the full video of the current listing
HERE
If this isn't a great example of what marketing can do for a house presentation, I'm not sure what is.
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