Monday, January 9, 2012

Studies in Staging: Calvert Court

It's easy for us to preach about the benefits of staging; the 8 years of successful statistics, the testimonials of happy clients and the many before and after photos of homes staged and sold, but sometimes there comes along a fantastic example of a house transformed by good merchandising and marketing. This home is in California and is a fantastic study in what a difference good video and staging can make in showing off a residence in its best light- especially a luxury home. (note: this home was not staged by us but compliments go to whomever did the work because it is stunning!)

Before Photos:







AFTER:
Look at those floors! I wouldn't have noticed them before.


BEFORE:


The not so lucky bamboo needs to go.



AFTER:

BEFORE:
Random dining chairs hanging around is such a waste of space.

AFTER:
So gorgeous! Color is making a big splash in staging this year.

BEFORE:
Yawn...

AFTER:
Chic and ready to work!

You can view the full video of the earlier listing photos HERE

You can view the full video of the current listing HERE

If this isn't a great example of what marketing can do for a house presentation, I'm not sure what is.

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