A great thing about selling in a slow, tumultuous, snowy, cold, real estate market in New England is that home sellers can assume the buyers looking at homes are serious about purchasing. As a service provider in the real estate market, we went into January with high hopes and anxiety about the 2009 market. Our clients whom staged their homes in January continued to show strong results, each going under agreement right away, consistently beating the average DOM in their market. View success stories
What is the staging difference and does it really matter in a slow market?
VIEW this MLS listing BEFORE staging on the market 122 days, getting showings yet no offers (prime staging candidate!!)
VIEW this same MLS listing AFTER staging This house is UNDER AGREEMENT from the first showing after staging!!
Yes this is real estate market January 2009!
If you have a listing or a home for sale that is getting showings yet no offers, you have the perfect home staging candidate. Every showing you receive is an opportunity for a sale. Trust us, the tire kickers are home shoveling the driveway, they are not out looking at homes right now. Buyers in 2009 mean business!
Regardless of market conditions, when you decide to sell, your home becomes a product. Staging is the best way to display your product to help buyers identify with the lifestyle your house represents. Statistics show that a well displayed home sells faster and for greater profit. Today's savvy buyer is looking for quality, style, and a smart investment. A home that is offered for sale in "AS IS" condition or "un-staged" before selling, will likely get an "AS IS" price in the marketplace. If you are selling a home without staging then you can consider yourself in the "as-is" marketplace where unfortunately, many of the homes in New Hampshire for sale are foreclosures or bank owned homes in NH.
Especially for Builders, you are off to a rough start if you have a peice of raw land and are asking your real estate agent what you should build. Few small to mid-sized builders understand the role of marketing in new home sales. Construction competence, while necessary for a strong product, is not enough to ensure sales. If you produce quality however find your sales disappointing, chances are you are lacking an effective marketing force. We're not talking about simply hiring the right real estate professional- rather employing a team that together will define your position in the marketplace through brand building and creative marketing solutions.
If you would like more information on home staging or marketing solutions for new homes, CALL New England Home Staging at 1-888-778-NEHS